Edna Vega has over 14 years of experience in the hospitality and tourism industries. Her early work with the Ministry of Tourism in Mexico (SECTUR) gave her the expertise to start her own specialized agency for Marketing and Public Relations two years ago. Edna went on to be the founder of the Marketing and Operations area of the Mayakoba resort. Here she managed a portfolio of brands related to the El Camaleón golf course, Mayakoba Residences, Banyan Tree Mayakoba, Fairmont Mayakoba, Rosewood Mayakoba and Banyan Tree Mayakoba.
Her creativity has led her to innovate many communication strategies, positioning her as one of the leaders in Mexico focused on the Yucatan Peninsula market. Her vision regarding the strengths of business has always led her to develop community-based solutions and proposals. Edna’s values have resulted in active membership with various worldwide NGO's, including Save the Children, ACNUR, Fundación Lazos, Fundación Kiin Beh and Mayakoba volunteers.
Through a combination of excellent management skills and absolute mastery of strategic alliances she has forged partnerships with top class brands such as Rolex, Moet Hennesy, American Express and JetBlue.
Edna’s true passion is traveling, or as she puts it “light travel”. It has taken her to many places with diverse cultures, with a special interest in Latin America.
She grew-up surrounded by books and museums. Daughter of an art-lover and a practical men who wanted to save his country. She knows little and wants to learn it all. In her path, she has found herself in great schools, from the academic ones, like UNAM’s Faculty of Philosophy and Letters, where she studied French Literature, to life schools like Secretaría de Cultura and Fondo de Cultura Económica, where she learn about the working world.
Lacking any technology talent, with a pen and paper in hand, she found herself always working in digital media. She edited ebooks for Conaculta, directed the website for promoting reading Una de Libros, in charge of contents for Biblioteca Digital de Clásicos, and Editorial Coordinator for the fashion blog V.Void Magazine and for Buro 24/7 Mexico and Latin America. She came to Playa del Carmen searching new teachers, projects, and long days at the beach.
Not to make the story long, in three words: books, beach, and food.